Blogging- Developing a Readership

  Building A Relationship With Your Audience

Graphic of a network of people

You’ve finally created a blog and you’ve made your first post. Now how do you get people to actually read what you’re blogging about?....
Here are some tips on promoting your blog.
1) Quality Content – Interesting content will keep your readership returning. Update your blog regularly. Googlebot, which is Google's web-crawling robot loves content. The more you update your blog, the more frequent the search engine spiders will return to it.

2) Take part in blog exchange communities, like BlogExplosion and BlogClicker. Ask other bloggers for their opinion on your blog and take their suggestions to heart, but realize that everyone's opinion differs.

3) Build a mailing list if you have the time. It's especially important if you would like to inform your regular readers that you have just posted a new article or have news on your website.

4) Carefully choose your subject titles, taking into consideration what other internet users may be searching for. Use keywords in your title. I suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers. Technorati.com , is a blog search engine that also lists the top search words. The more targeted your keywords are, the greater your return in search engines will be.

5) Involve yourself in commenting on other blogs. You can gain a loyal readership just by offering feedback to your fellow bloggers. The comment feature allows you to add a link back to your blog as well.

6) Be sure to include your blog address in forum signatures and in your email signature.

7) Submit your blog to directories. Submit your blog's url to Technorati, Daypop, Blogdex and Popdex.

8) Write articles. Include a resource box in your article and submit it to article directories such as iSnare.com

9) Notify your followers of updates as soon as possible. If you’re using blogging software such as Blogger or WordPress, then you should notify a central blog update service you have updated your blog. You can go to ping-o-matic.com and send out a ping each time you update your blog. This lets everyone know that you’ve just updated your blog. Post your update news on Twitter or any other social media platforms you have joined. That way, your loyal fans can be sure to get the news you've posted at the blog.

10) Link to other blogs. Use services like blogrolling, which is similar to linking. Blogrolling allows you to maintain an updated list of your favorite blogs. But, don’t build a long blog roll of sites that you have no intention of returning to. There is nothing more annoying then visiting a blog that has a humongous blogroll. 

Be patient, traffic doesn’t happen overnight. 
The best way that I’ve found to increase traffic is by getting to know people. Spend what free time that you have, reading blogs, leaving feedback and building friendships. Try to leave comments on the blogs that you visit as often as you can. While you are waiting for the traffic to come, just enjoy blogging. You'll be improving your writing in the process. Eventually you’ll build a network of not just readers, but friends and loyal supporters. 
Blogging is not just about marketing; it’s about creating lasting relationships.

With the publicity that blogs are getting nowadays, there is no doubt that it has become one of the most effective income generating tools online today.


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